Set descriptive, unique IDs to the h1 and p elements.

<html>
<body>
<h1 id="shop">Sue's Shoe Shop</h1>
<p id="boutique">Discover our new Soho boutique</p>
<p id="online">Browse through our online selection</p>
</body>
</html>
]]>

Make sure to pick id="shop", followed by id="browse".